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i3 Interactive Enters into Definitive Agreement to Acquire Controlling Interest of India-Based Online Poker Operation

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Toronto, ON – August 10, 2020 – i3 Interactive Inc. (“i3 Interactive” or the “Company”) (CSE: BETS) (FRA: F0O3) is pleased to announce that it has entered into a business combination agreement dated August 6, 2020 (the “Definitive Agreement“) with an arm’s length, private British Columbia corporation (the “B.C. Corp.”), pursuant to which the Company has agreed to acquire all the issued and outstanding shares of B.C. Corp. (the “Target Shares”). Upon completion of the Proposed Acquisition (as defined below), the Resulting i3 Subsidiary (as defined below) will hold an indirect, 65% controlling interest in an entity which owns an active Indian poker brand (the “India Poker Operation”). The brand is part of a poker network in India with over a million registrations and over 75,000 active users as of the month of July, 2020. Following completion of the Proposed Acquisition, the Company intends to relaunch the Indian Poker Operation under the brand name “Blitzpoker”, with Blitzpoker expected to offer, among other things, a variety of game modes in Texas Hold’em and Omaha for players of all skill levels. 

The Proposed Acquisition

The acquisition contemplated by the Definitive Agreement (the “Proposed Acquisition”) will be carried out by way of a three-cornered amalgamation to be completed under the Business Corporations Act (British Colombia), among the Company, B.C. Corp., and 1260039 B.C. Ltd. (“Subco”), a wholly owned subsidiary of the Company incorporated for the purposes of completing the three-cornered amalgamation. The Proposed Acquisition is expected to result in B.C. Corp. combining its corporate existence with Subco, and the entity resulting from the amalgamation (the “Resulting i3 Subsidiary”) continuing as a wholly-owned subsidiary of the Company under the name “i3 India Holdings Corp.”

As part of the Proposed Acquisition, the former shareholders of B.C. Corp. will receive one (1) common share in the capital of the Company (“Common Share”)  in exchange for each Target Share held by them (the “Exchange Ratio“). There are currently 5,159,600 Target Shares issued and outstanding, and upon closing of the Proposed Acquisition, the former shareholders of B.C. Corp are expected to hold an aggregate of 5,159,600 Common Shares. B.C. Corp. does not have any issued and outstanding convertible securities. 

The Proposed Acquisition is an arm’s length transaction subject to customary closing conditions, including, but not limited to, applicable shareholder and regulatory approvals, and B.C. Corp. having successfully completed the acquisition, through its wholly-owned Indian subsidiary, of an entity which owns a 65% controlling interest in the Indian Poker Operation. There can be no assurance that the Proposed Acquisition will be completed as proposed or at all.

ABOUT I3 INTERACTIVE INC. 

The Company is in the business of developing an online and mobile gaming platform in order to provide sports fans worldwide with a unique and highly-engaging social gaming product, and sports betting and casino product offering. In an effort to break into the various emerging global markets, the Company has secured partnerships with key industry contacts, including Dan Bilzerian, an internationally renowned and widely respected social media celebrity with over 50 million social media followers.  

For additional information on the Company:

Chris Neville

Chief Executive Officer

Tel: (902) 240-4221

Email: Chris@i3company.com

Forward-Looking Statements

Neither the Canadian Securities Exchange nor its Market Regulator (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release. 

This press release contains forward-looking statements within the meaning of applicable Canadian securities laws.  Forward-looking statements are often, but not always, identified by the use of  words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “will”, “should”, “could” or “might” occur or be achieved and other similar expressions. The forward-looking statements in this press release include statements relating to the projections for growth in the Indian online gaming market, Mr. Bilzerian’s ability to generate traction with players and fans, the Company’s plans to feature zero buy-in tournaments and the offering of special bonuses. Forward-looking statements are subject to business and economic risks and uncertainties and other factors that could cause actual results of operations to differ materially from those contained in the forward-looking statements, including, without limitation, (i) the costs of compliance with and the risk of liability imposed under the laws of the jurisdictions in which the Company is operating or will operate (the “Operating Jurisdictions”) including gambling laws and regulations, sports betting laws and regulations and mobile or online gambling and sports betting laws and regulations, (ii) negative changes in the political environment or in the regulation of mobile and online sports betting or gambling and the Company’s business in the Operating Jurisdictions, (iii) risks relating to COVID-19 (iv) negative shifts in public opinion and perception of the gambling industry, (v) significant competition in the industry, (vi) risks of product liability and other safety-related liability as a result of usage of the Company’s planned gambling and betting products, (vii) loss of intellectual property rights or protections, (viii) cybersecurity risks, (ix) constraints on marketing products,(x) fraudulent activity by employees, and (xi) risk of litigation. Readers are cautioned not to place undue reliance on forward-looking statements as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Readers are further cautioned that the assumptions used in the preparation of such forward-looking statements (including, but not limited to, the assumption that (i) the Company will be able to execute on its business plan as anticipated, and will receive one or multiple licenses, permits, and authorizations from time to time necessary to execute on its business plan, (ii) the Company’s financial condition and development plans do not change as a result of unforeseen events, (iii) there will continue to be a demand, and market opportunity, for the Company’s product offerings, (iv) the Company will be able to establish, preserve and develop its brand, and attract and retain required personnel, (v) the Company will successfully complete the Proposed Acquisition (and will obtain all requisite approvals) on the terms and within the timelines anticipated by the Company, and (vi) current and future economic conditions will neither affect the business and operations of the Company nor the Company’s ability to capitalize on anticipated business opportunities) although considered reasonable by management of the Company at the time of preparation, may prove to be imprecise and result in actual results differing materially from those anticipated, and as such, undue reliance should not be placed on forward-looking statements. The forward-looking statements included in this press release are made as of the date of this press release and the Company does not undertake an obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless required by applicable securities laws. Forward-looking statements, forward-looking financial information and other metrics presented herein are not intended as guidance or projections for the periods referenced herein or any future periods, and in particular, past performance is not an indicator of future results and the results of the Company in this press release may not be indicative of, and are not an estimate, forecast or projection of the Company’s future results. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement.

i3 Interactive and the Incredible Dan Bilzerian Effect

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Toronto, ON – August 5, 2020 – i3 Interactive Inc. (“i3 Interactive” or the “Company”) (CSE: BETS)(FRA: F0O3) is pleased to report that Dan Bilzerian’s (“Dan” or “Mr. Bilzerian”) first marketing initiative this past Friday, July 31st, 2020, attracted over 100,000 customers in a blackjack tournament offering $40,000 in prizes.   Chris Neville (“Mr. Neville”), the Company’s CEO, commented on this achievement: 

“I’ve been in the online gambling sector for close to 20 years and in my time, I have never seen a marketing initiative achieve such an immediate impact. We expect it will drive a large revenue stream to the Company over the long-term. Some of the largest brands in North America have databases with only 1 million active registrations and currently have multibillion-dollar market caps.   These results, achieved from one Instagram marketing activation, were a surprise to our very seasoned management team and prove we have the ability to acquire customers at a rate our competition will struggle to compete with long term.”  

At this time, the Company has plans to harness Mr. Bilzerian’s popularity to enter into many markets internationally over the coming year with their casino product and sportsbook product. Mr. Neville commented:

 “Mr. Bilzerian has an attractive global following of more than 50 million followers with the perfect demographic of online gambling customers and we have the ability to gain customers with such a low cost of acquisition that we will have a much higher return on our marketing investment than our competition.   We have a built-in database through Dan of 50 million people and it’s growing at incredible rates year over year and we are poised to work diligently to monetize this large following for years to come.”

Mr. Neville confirmed the Company’s international expansion will occur with the sportsbook and casino product designed by Amelco UK limited (“Amelco”).  Amelco is the supplier of choice for a number of the industry’s multi-territory tier-one operators, including Flutter, GVC and Stars Group.  The Company’s gaming platform, Blitzbet, has access to over 1,000 games from leading games providers including Evolution Gaming’s Live Casino. 

The Company also has plans to offer more contests that will allow their customers to win exclusive experiences with Mr. Bilzerian and build their already growing customer base. Mr. Neville also said “Dan has a top brand world-wide and a loyal following so when people have the chance to win trips to meet Dan, attend sporting events with him, or spend a day in the life of Mr. Bilzerian to see how he lives, customers will feel an engagement to our brand that they do not get anywhere else.”

ABOUT I3 INTERACTIVE INC. 

The Company is in the business of developing an online and mobile gaming platform in order to provide sports fans worldwide with a unique and highly-engaging social gaming product, and sports betting and casino product offering. In an effort to break into the various emerging global markets, the Company has secured partnerships with key industry contacts, including Dan Bilzerian, an internationally renowned and widely respected social media celebrity with over 50 million social media followers.  

For additional information on the Company:

Chris Neville

Chief Executive Officer

Tel: (902) 240-4221

Email: Chris@i3company.com

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of applicable Canadian securities laws.  Forward-looking statements are often, but not always, identified by the use of  words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “will”, “should”, “could” or “might” occur or be achieved and other similar expressions. The forward-looking statements in this press release include statements relating to the Company’s anticipation of generating large revenues in the long-term, the Company’s expectations regarding the effects its business will have on competitors in the industry, the Company’s plans to maintain a working relationship with Dan Bilzerian and harness that relationship to enter into markets internationally, the Company’s ability to enter into markets internationally, the Company’s ability to gain and retain customers through various strategic initiatives with Dan Bilzerian, the Company’s ability to monetize Dan Bilzerian’s social media following, the Company’s ability to offer more customer contests involving Dan Bilzerian in the future. Forward-looking statements are subject to business and economic risks and uncertainties and other factors that could cause actual results of operations to differ materially from those contained in the forward-looking statements, including, without limitation: the costs of compliance with and the risk of liability imposed under the laws in which the Company is operating or will operate under including gambling laws and regulations, sports betting laws and regulations and mobile or online gambling and sports betting laws and regulations; negative changes in the political environment or in the regulation of mobile and online sports betting or gambling and the Company’s business in the United States; risks relating to COVID-19; negative shifts in public opinion and perception of the gambling industry; significant competition in the industry; risks relating to rising energy costs; risks of product liability and other safety-related liability as a result of usage of the Company’s planned gambling and betting products; loss of intellectual property rights or protections; cybersecurity risks; constraints on marketing products; fraudulent activity by employees, contractors and consultants; tax and insurance related risks and risk of litigation.

i3 Interactive Launches its Sportsbook

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Toronto, ON – July 31, 2020 – i3 Interactive Inc. (“i3 Interactive” or the “Company”) (CSE: BETS)(FRA: F0O3) is pleased to announce the launch of “Blitzbet”, a new online sports betting and gaming brand. Blitzbet is presently available, during a soft launch period, in a limited number of jurisdictions on the domain www.Blitzbet.eu. The Company is offering users a free bet with their NHL product in relation to the launch.

BlitzBet has partnered with the experienced and international platform provider, Amelco UK Limited, through which it will offer customers a global suite of sports betting products, features and markets with a key focus on the major North American sports as well as internationally popular sports such as soccer, tennis, and many others. 

In gaming, Blitzbet has access to over 1,000 games from leading games providers including Evolution Gaming’s Live Casino. 

Blitzbet intends to differentiate itself from the competition through its partnership with Dan Bilzerian (“Mr. Bilzerian”) and future partnerships with other celebrities and influencers. Mr. Bilzerian has an attractive global following of more than 50 million followers across five major social media platforms. The demographic of Mr. Bilzerian’s followers is concentrated in the category of males aged 20-40, which aligns to the demographics prevalent in the online gambling space, and which the Company expects will give the Blitzbet brand immediate and material reach. 

The key component of this strategy is access and awareness to customers and delivering a materially lower “cost per acquisition” than the industry average and creating a much higher return on investment. The Company’s CEO, Chris Neville (“Mr. Neville”), said “The Company has been working diligently to launch our Blitzbet.eu product with the restart of the NHL, NBA and MLB.  We think there is no better time to launch a sportsbook and online casino product than the present given the current worldwide demand of sports fans.” Neville also said “We have some of the most experienced C level executives world-wide and they have created a product in my opinion that will create a much better user experience and product offering.”

The Company also has plans to offer free contests that will allow their customers to win exclusive experiences with Dan Bilzerian. Neville also said that “Dan’s brand is so strong worldwide as he’s one of the fastest growing celebrities online with over 55 million followers. We are putting the Company in a great position to achieve long term success.” 

ABOUT I3 INTERACTIVE INC. 

The Company is in the business of developing an online and mobile gaming platform in order to provide sports fans worldwide with a unique and highly-engaging social gaming product, and sports betting and casino product offering. In an effort to break into the various emerging global markets, the Company has secured partnerships with key industry contacts, including Dan Bilzerian, an internationally renowned and widely respected social media celebrity with over 50 million social media followers.  

For additional information on the Company:

Chris Neville

Chief Executive Officer

Tel: (902) 240-4221

Email: Chris@i3company.com

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of applicable Canadian securities laws.  Forward-looking statements are often, but not always, identified by the use of  words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “will”, “should”, “could” or “might” occur or be achieved and other similar expressions. The forward-looking statements in this press release include statements relating to the Company’s ability to establish future partnerships with other celebrities and influencers, the Company’s anticipations regarding Blitzbet delivering a lower cost per acquisition than the industry average and creating a higher return on investment, the ability of the Company to create a much better user experience and product offering, and the Company’s ability to offer free contests which will allow customers exclusive experiences with Dan Bilzerian. Forward-looking statements are subject to business and economic risks and uncertainties and other factors that could cause actual results of operations to differ materially from those contained in the forward-looking statements, including, without limitation: the costs of compliance with and the risk of liability imposed under the laws in which the Company is operating or will operate under including gambling laws and regulations, sports betting laws and regulations and mobile or online gambling and sports betting laws and regulations; negative changes in the political environment or in the regulation of mobile and online sports betting or gambling and the Company’s business in the United States; risks relating to COVID-19; negative shifts in public opinion and perception of the gambling industry; significant competition in the industry; risks relating to rising energy costs; risks of product liability and other safety-related liability as a result of usage of the Company’s planned gambling and betting products; loss of intellectual property rights or protections; cybersecurity risks; constraints on marketing products; fraudulent activity by employees, contractors and consultants; tax and insurance related risks and risk of litigation.

i3 Interactive’s LineMovement Expands its Partnerships and Social Media Platforms

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Toronto, ON – July 30, 2020 – i3 Interactive Inc. (“i3 Interactive” or the “Company”) (CSE: BETS)(FRA: F0O3) is pleased to announce exciting initiatives underway since launching LineMovement.com (“LineMovement”) on July 9th.  LineMovement, a sports content platform, focused on solidifying the Company’s position within the greater online gaming marketplace and leveraging the Company’s social media presence to drive massive traffic to the Company’s affiliates and partners has been busy.

Joe Holka (“Mr. Holka”), LineMovement’s Chief Content Officer has been focused on building a forward-looking media company and leveraging his extensive experience in the gambling space.  In addition to the hype surrounding the successful launch of LineMovement’s flagship NHL show, “Real Kyper at Noon”, where the Company orchestrated the comeback of Nick Kypreos and Doug Maclean, LineMovement is currently building out the rest of their team with more than 20 written content contributors across the NFL, NBA, NHL, MLB, Golf, MMA, and Esports.

Based out of Vancouver, Canada, James Lynch (“Mr. Lynch”) is a full-time MMA journalist, providing weekly analysis of upcoming fights for LineMovement. Mr. Lynch boasts over 10 years of experience in the television industry, with the last five specifically in the digital media realm for networks like TheScore, City TV, Discovery Channel, and TSN. Mr. Lynch interviews some of the biggest names in fighting, including athletes like Conor McGregor (Two Division UFC Champion), Georges St-Pierre (Former UFC welterweight champion), Daniel Cormier (Two Division UFC Champion), and Floyd Mayweather Jr. (Boxing Hall of Famer). 

Mr. Holka, said: “James is a huge reason for the instant credibility we gained in the MMA space at launch. His contacts and direct access to these athletes are nearly unmatched and he has already become an indispensable member of our content team at every level.”

Dieter Kurtenbach (“Mr. Kurtenbach”) is based in San Francisco, California, and will serve as a primary NBA and NFL host for LineMovement. Mr. Kurtenbach was a Columnist at Large at Fox Sports (No. 1 in page views in 2016, No. 2 in Comscore for American sports websites in 2017). At Fox Sports, Kurtenbach covered the NBA, NFL, MLB, and College Football. He is currently a host for KNBR Tonight (KNBR 680 San Francisco — the top-rated sports station in California).

Mr. Holka went on to comment, “NBA coverage at a high level is a huge priority for our team. We are very fortunate to have, what I feel is, one of the most balanced NBA shows out there where we can provide both news and entertainment for every level of basketball fan and potential gambler.”

Matthew Tynan (“Mr. Tynan”) has been covering the NBA for nearly a decade now, most recently on the San Antonio Spurs beat for The Athletic. At LineMovement, Mr. Tynan is focusing on national NBA news stories and will be an integral part of the LineMovement NBA show launching in audio in video form.

“Going forward, you can expect even more announcements regarding partnerships with former professional athletes, personalities, and social media talent that will be joining our media platform. Our goal is always to create personal experiences for our customers while challenging the norms of our industry. We are already well on our way”, says Mr. Holka.

ABOUT i3 INTERACTIVE INC. 

The Company is in the business of providing customers with an online and mobile gaming platform which provides sports fans worldwide with a unique and highly-engaging social gaming product, and sports betting and casino product offering. In an effort to break into the various emerging global markets, i3 has secured partnerships with key industry contacts, including Dan Bilzerian, an internationally renowned and widely respected social media celebrity with over 50 million social media followers.  

For additional information on the Company:

Chris Neville

Chief Executive Officer

Tel: (902) 240-4221

Email: Chris@i3company.com

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of applicable Canadian securities laws.  Forward-looking statements are often, but not always, identified by the use of  words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “will”, “should”, “could” or “might” occur or be achieved and other similar expressions. The forward-looking statements in this press release include statements relating to the Company’s strategic plans with respect to the Company’s plans to secure future partnerships with former professional athletes, personalities, and social media talent. Forward-looking statements are subject to business and economic risks and uncertainties and other factors that could cause actual results of operations to differ materially from those contained in the forward-looking statements, including, without limitation: the costs of compliance with and the risk of liability imposed under the laws in which the Company is operating or will operate under including gambling laws and regulations, sports betting laws and regulations and mobile or online gambling and sports betting laws and regulations; negative changes in the political environment or in the regulation of mobile and online sports betting or gambling and the Company’s business in the United States; risks relating to COVID-19; negative shifts in public opinion and perception of the gambling industry; significant competition in the industry; risks relating to rising energy costs; risks of product liability and other safety-related liability as a result of usage of the Company’s planned gambling and betting products; loss of intellectual property rights or protections; cybersecurity risks; constraints on marketing products; fraudulent activity by employees, contractors and consultants; tax and insurance related risks and risk of litigation.

i3 Interactive Signs Canadian Media Icon Nick Kypreos

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Toronto, ON – July 14, 2020 – i3 Interactive Inc.(“i3 Interactive” or (the “Company”) (CSE: BETS), is pleased to announce the signing of Nick Kypreos as Director of Hockey Operations at its recently launched sports content platform, LineMovement.com

In 1998, Nick Kypreos retired after a twelve-year professional hockey career to helping launch a then-unknown Canadian cable sports station called CTV Sportsnet. For over two decades, his hard work and dedication played a key role in the rise of the current network now known as Roger’s Sportsnet.

Mr. Kypreos began a popular radio show, Hockey Central at Noon, which went on to become the highest-rated radio hockey show at the time. Nick will be starting a new daily show, RealKyper at Noon, exclusive to our media platform. The show will provide the same type of informative, fun, and passionate energy that hockey fans have enjoyed from Kypreos for over 20 years.

Mr. Kypreos commented, “I am thrilled to announce the launch of my new hockey show on LineMovement.com. The show happens to be in my favourite time slot, and will include many A list hockey guests, and exciting, familiar faces.”

Chris Neville, the CEO of i3 Interactive, said: “Fan engagement and unique experiences are crucial for quickly developing brand loyalty and converting for our affiliates. Partnering with Nick provides instant credibility and secures a massive database of nearly half a million followers, many of which are already potential bettors based in Canada, as well as hockey fans all over the world”.

Mr. Kypreos won a 1988 Calder Cup Championship with the Hershey Bears in the AHL. The pinnacle of his hockey career was a Stanley Cup championship in 1994 with the New York Rangers that ended their 54-year drought.  

In broadcasting, his seat on Hockey Night in Canada and his coverage of the 2010 Vancouver Olympics are among his career highlights. The gold medal game between Canada and the USA remains the most-watched television broadcast in Canadian history with nearly one half of the nation tuning in.

ABOUT I3 INTERACTIVE INC.

The Company is in the business of providing customers with an online and mobile gaming platform which will provide sports fans worldwide with a unique and highly-engaging social gaming product, and sports betting and casino product offering. In an effort to break into the various emerging global markets, i3 has secured partnerships

with key industry contacts, including Dan Bilzerian, an internationally renowned and widely respected social media celebrity with over 50 million social media followers.

For additional information on the Company:

Chris Neville

Chief Executive Officer

Tel: (902) 240-4221

Email: Chris@i3company.com

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of applicable Canadian securities laws. Forward-looking statements are often, but not always, identified by the use of words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “will”, “should”, “could” or “might” occur or be achieved and other similar expressions. The forward-looking statements in this press release include statements relating to the Company’s strategic plans to secure a database of followers, the Company’s ability to drive traffic to the Company’s affiliates and partners, and the launch of RealKyper at Noon. Forward-looking statements are subject to business and economic risks and uncertainties and other factors that could cause actual results of operations to differ materially from those contained in the forward-looking statements, including, without limitation: the costs of compliance with and the risk of liability imposed under the laws in which the Company is operating or will operate under including gambling laws and regulations, sports betting laws and regulations and mobile or online gambling and sports betting laws and regulations; negative changes in the political environment or in the regulation of mobile and online sports betting or gambling and the Company’s business in the United States; risks relating to COVID-19; negative shifts in public opinion and perception of the gambling industry; significant competition in the industry; risks relating to rising energy costs; risks of product liability and other safety-related liability as a result of usage of the Company’s planned gambling and betting products; loss of intellectual property rights or protections; cybersecurity risks; constraints on marketing products; fraudulent activity by employees, contractors and consultants; tax and insurance related risks and risk of litigation.

i3 Interactive Launches Innovative Sports Content Platform & Media Company

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Toronto, ON – July 9, 2020 – i3 Interactive Inc.(“i3 Interactive” or (the “Company”) (CSE: BETS), is pleased to announce the launch of LineMovement.com (“LineMovement”), a new sports content platform, focused on solidifying the Company’s position within the greater online gaming marketplace and leveraging the Company’s social media presence to drive massive traffic to the Company’s affiliates and partners.

Co-founder of LineMovement, Joe Holka, will serve as LineMovement’s Chief Content Officer. Mr. Holka was appointed to place conversion and entertainment at the forefront of all sectors of media, including video, audio, written, and social. Mr. Holka was a former Division I hockey player and previous full-time employee at FantasyLabs Inc. — a company in which Mark Cuban was an investor and strategic partner — before it was acquired by The Chernin Group in 2017, forming The Action Network.

Mr. Holka has established a personal brand throughout the daily fantasy sports and betting industry for data-driven analysis and cross-platform content at elite-level production quality. Mr. Holka has extensive experience in the gambling space, and in building a business revolving around sports content and one-on-one consulting services for high-stakes players.

Chris Neville, the Chief Executive Officer of the Company commented on the launch of LineMovement and Mr. Holka’s involvement: “Creating and sharing unique content across a multitude of social media platforms to drive massive traffic to our affiliates and partners is an integral part of our low-cost acquisition strategy. Joe is the perfect person to help us create a first-class content experience for our customers and he’s not afraid to challenge the social norms of our industry.”

The strategic brand development of the key talent already in place will expedite the Company’s credibility in the gambling content niche, quickly establishing it as a safe and reliable information source for all levels of sports fans.

LineMovement will serve as a sports media destination where people will be keen to interact with various personalities of the Company, quickly developing significant brand loyalty, through authentic interactions that only the Company can provide. The founders of the Company see LineMovement at the forefront of the inevitable shift away from subscription-based content sites and towards better ways of monetizing online gambling customers.

Mr. Holka commented, “Our primary goal is to build a forward-looking media company, focusing on where content is headed, without surrendering to outdated conversion strategies and obsolete best practices that many of our competitors treat as gospel.”

ABOUT I3 INTERACTIVE INC.

The Company is in the business of providing customers with an online and mobile gaming platform which will provide sports fans worldwide with a unique and highly-engaging social gaming product, and sports betting and casino product offering. In an effort to break into the various emerging global markets, i3 has secured partnerships with key industry contacts, including Dan Bilzerian, an internationally renowned and widely respected social media celebrity with over 50 million social media followers. 

For additional information on the Company:

Chris Neville
Chief Executive Officer
Tel: (902) 240-4221
Email: Chris@i3company.com

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of applicable Canadian securities laws.  Forward-looking statements are often, but not always, identified by the use of  words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “will”, “should”, “could” or “might” occur or be achieved and other similar expressions. The forward-looking statements in this press release include statements relating to the Company’s strategic plans with respect to the strategic brand development and expediting of the Company’s credibility in the gambling content niche, the Company’s ability to establish itself as a safe and reliable information source for all levels of sports fans, the Company’s  ability to drive traffic to the Company’s affiliates and partners, the Company’s ability to develop brand loyalty, and the anticipated shift away from subscription-based content sites and towards other ways of monetizing online gambling customers in the global online gambling industry. Forward-looking statements are subject to business and economic risks and uncertainties and other factors that could cause actual results of operations to differ materially from those contained in the forward-looking statements, including, without limitation: the costs of compliance with and the risk of liability imposed under the laws in which the Company is operating or will operate under including gambling laws and regulations, sports betting laws and regulations and mobile or online gambling and sports betting laws and regulations; negative changes in the political environment or in the regulation of mobile and online sports betting or gambling and the Company’s business in the United States; risks relating to COVID-19; negative shifts in public opinion and perception of the gambling industry; significant competition in the industry; risks relating to rising energy costs; risks of product liability and other safety-related liability as a result of usage of the Company’s planned gambling and betting products; loss of intellectual property rights or protections; cybersecurity risks; constraints on marketing products; fraudulent activity by employees, contractors and consultants; tax and insurance related risks and risk of litigation.

i3 Interactive Appoints Veteran Sportsbook Executives to Launch its Sportsbook Platform

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Toronto, ON – July 7, 2020 – i3 Interactive Inc.(“i3 Interactive” or (the “Company”) (CSE: BETS), is pleased to announce the appointment of Andrew Lee as its Managing Director of Blitzbet and Ian Marmion as its Blitzbet Trading Director. Combined, they have over 40 years’ experience in the gaming sector with leading brands such as The Stars Group, Bet365, William Hill and Victor Chandler. The addition of these two industry veterans to the existing management, both with experience in launching successful sports betting platforms, is one of the key steps the Company is taking in gearing up for the launch of BlitzBet, the first of many anticipated brands that the Company intends to operate to provide customized online sports betting, casino and poker platform, each with specific target audiences and players.

Chris Neville, the CEO of i3 Interactive, said: “Andy and Ian are top level executives in the online gaming world with proven track records of success with some of the largest operators in the gambling industry”.

Mr. Lee has been involved in the online gaming industry since 2000 and is an experienced gaming executive who previously served as both Managing Director at William Hill Online and Managing Director of Sportsbook at The Stars Group. Mr. Lee will be responsible for the performance, growth and strategic direction of the sports betting business and casino products of i3 Interactive, including the launch of BlitzBet.

Mr. Marmion started with Victor Chandler in 2000 as Managing Director and has also held the role as Trading Director at Victor Chandler. Following those roles, Mr. Marmion managed the VIP trading at Bet365. In his latest role. Mr. Marmion served as the Trading Director of The Stars Group’s Sportsbook for six years.

Andrew Lee commented, “the Company’s approach of partnering with a social media celebrity with over 50 million followers is refreshingly unique and a powerful proposition. Chris has built a great team already and I look forward to being part of this compelling opportunity”.

“I am delighted to team up with Andy again on such an exciting project. Being involved from the beginning gives us the chance to develop the business we want to develop and I look forward to helping i3 and BlitzBet make its mark in the industry”, said Ian Marmion. 

ABOUT I3 INTERACTIVE INC. 

The Company is in the business of providing customers with an online and mobile gaming platform which will provide sports fans worldwide with a unique and highly-engaging social gaming product, and sports betting and casino product offering. In an effort to break into the various emerging global markets, i3 has secured partnerships with key industry contacts, including Dan Bilzerian, an internationally renowned and widely respected social media celebrity with over 50 million social media followers.  

For additional information on the Company:

Chris Neville
Chief Executive Offices
Tel: (902) 240-4221
Email: Chris@i3company.com

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of applicable Canadian securities laws.  Forward-looking statements are often, but not always, identified by the use of  words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “will”, “should”, “could” or “might” occur or be achieved and other similar expressions. The forward-looking statements in this press release include statements relating to the Company’s strategic plans, the launch of the BlitzBet brand and timing thereof, the Company’s expectations regarding the countries in which the BlitzBet brand will operate, and the projected growth of the global online gambling industry.. Forward-looking statements are subject to business and economic risks and uncertainties and other factors that could cause actual results of operations to differ materially from those contained in the forward-looking statements, including, without limitation: the costs of compliance with and the risk of liability imposed under the laws in which the Company is operating or will operate under including gambling laws and regulations, sports betting laws and regulations and mobile or online gambling and sports betting laws and regulations; negative changes in the political environment or in the regulation of mobile and online sports betting or gambling and the Company’s business in the United States; risks relating to COVID-19; negative shifts in public opinion and perception of the gambling industry; significant competition in the industry; risks relating to rising energy costs; risks of product liability and other safety-related liability as a result of usage of the Company’s planned gambling and betting products; loss of intellectual property rights or protections; cybersecurity risks; constraints on marketing products; fraudulent activity by employees, contractors and consultants; tax and insurance related risks and risk of litigation.

i3 Interactive Unveils BlitzBet its First Global Brand of Online Sports Betting and Casino Products

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Toronto, Ontario – July 2, 2020 – i3 Interactive Inc. (“i3 Interactive” or the “Company”) (CSE: BETS), is pleased to announce the unveiling of BlitzBet, the Company’s first global brand of online sports betting, casino and poker products and services. BlitzBet is a collaboration with internationally renowned and respected social media celebrity Dan Bilzerian, and marks the Company’s first brand, which targets the regulated online and mobile gaming industry. The Company intends to leverage its management, intellectual property and industry knowledge to launch its products and offering under the BlitzBet brand in legal jurisdictions. BlitzBet is the first of many anticipated brands that the Company intends to operate to provide customized online sports betting, casino and poker platform, each with specific target audiences and players.

i3 Interactive plans to launch its proprietary sportsbook and casino platform via BlitzBet prior to the restart of North American sports (NBA, MLB, NHL) at the end of July 2020. The Company is currently evaluating multiple countries in which Dan Bilzerian has a strong following, intending to launch a fully legal product in those jurisdictions in the coming months. Online gambling worldwide is a USD$59.6 Billion industry, and still growing. The industry is projected to grow at a compound annual growth rate of 11.5%, forecasting worldwide revenue of USD$127.3 Billion by 2027.

Mr. Bilzerian is an internationally recognized and social media celebrity, and is a part owner of i3 Interactive. Dan Bilzerian has over 50 million followers across 5 of the most prominent social media platforms, making him one of the largest social media followings of any celebrity and ranks one of the highest for social media engagement with followers. Mr. Bilzerian became one of the world’s most successful professional poker players, earning upwards of USD$50 million per year. Mr. Bilzerian has stated that i3 Interactiveis his biggest and most anticipated project yet. He commented: “I like playing for winning teams, and as a brand, I am always looking at ways to improve and stay ahead of the curve. After the United States legalized online gaming I thought this was the perfect time for me to launch a gambling brand with a seasoned management who can take this to the next level.”

Mr. Bilzerian’s appeal and reach is truly global. Mr. Bilzerian will be promoting Blitzbet in international advertising campaigns, and is slated to make special appearances at major live poker events and online poker tournaments. One event planned for later this year will give his millions of fans the chance to win a once-in-a-lifetime meeting with their hero – and challenge him at the poker table.

Chris Neville, the CEO of i3 Interactive, said: “We are extremely happy to have Dan as an owner and partner of our public company and the face of our gambling brand. Dan is an international celebrity with one of the largest followings worldwide and this allows i3 Interactive to convert customers with a return on investment much higher than traditional gambling brands. We will also be focused on free to enter contests where our members can win experiences with Dan, experiences which frankly money can’t buy.”

ABOUT I3 INTERACTIVE INC.

The Company is in the business of providing customers with an online and mobile gaming platform which will provide sports fans worldwide with a unique and highly-engaging social gaming product, and sports betting and casino product offering. In an effort to break into the various emerging global markets, i3 has secured partnerships with key industry contacts, including Dan Bilzerian, an internationally renowned and widely respected social media celebrity with over 50 million social media followers.  

For additional information on the Company:
Chris Neville
Chief Executive Officer
Tel: (902) 240-4221
Email: Chris@i3company.com

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of applicable Canadian securities laws.  Forward-looking statements are often, but not always, identified by the use of  words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “will”, “should”, “could” or “might” occur or be achieved and other similar expressions. The forward-looking statements in this press release include statements relating to the Company’s strategic plans, the launch of the BlitzBet brand and timing thereof, the Company’s expectations regarding the countries in which the BlitzBet brand will operate, and the projected growth of the global online gambling industry.. Forward-looking statements are subject to business and economic risks and uncertainties and other factors that could cause actual results of operations to differ materially from those contained in the forward-looking statements, including, without limitation: the costs of compliance with and the risk of liability imposed under the laws in which the Company is operating or will operate under including gambling laws and regulations, sports betting laws and regulations and mobile or online gambling and sports betting laws and regulations; negative changes in the political environment or in the regulation of mobile and online sports betting or gambling and the Company’s business in the United States; risks relating to COVID-19; negative shifts in public opinion and perception of the gambling industry; significant competition in the industry; risks relating to rising energy costs; risks of product liability and other safety-related liability as a result of usage of the Company’s planned gambling and betting products; loss of intellectual property rights or protections; cybersecurity risks; constraints on marketing products; fraudulent activity by employees, contractors and consultants; tax and insurance related risks and risk of litigation.